Pay Per Call Advertising is a cost-effective way of generating high volume sales for small and medium-sized companies. Pay per call advertising is a system that involves placing a call to a specific number that is given in advance, either by a call centre or by you personally.
Pay Per Call Advertising works on the principle that the more calls made by consumers of an advert, the higher the cost paid by the advertiser. Pay Per Call services charges an amount per call, per impression, or per sale. This can vary depending on the type of service you want your call to be placed on and the length of time you wish to spend on the advert.
When placing your call, it is important to have a realistic expectation of the amount of money you will earn. Pay per call advertising requires a certain amount of time and effort on your part before the advert will run successfully.
It is also important to bear in mind that there are various types of calls available to place on the advert. Some call centres will take up to 10 minutes to answer your call. Other call centres will take up to 10 seconds to answer your call and some may take up to five seconds to answer your call.
The call centre should also provide you with assistance if you need to request another unit to place the call on. There are call centres which may offer their services on a ‘hold’, but this means the call is not picked up and no further calls will be placed.
When making the decision to sign up with Pay per Call advertising, you should consider the pros and cons of the system and weigh them against your budget. The process can also prove to be quite costly if you choose to have more than one call placed. If the cost is not a problem to you then you can try out Pay per Call advertising with the hope of increasing the numbers of customers you get.
You may also decide to place an advert to an existing customer who is still happy to sell your products or services to you. If you have a good relationship with the customer, then you can increase their willingness to sell your products and services.
When it comes to placing an advert, the ad should be short and sweet, so that the customer will remember the call and will want to contact you again to buy something else. If the advert is too long, people tend to stop listening or may even hang up on it when they receive the call.
There are plenty of advantages to using Pay per Call advertising. It is cost-efficient and provides an avenue where you can get your message across to millions of people at a time. There are also many risks involved such as calling out to a wrong number, which could lead to disappointment if the call does not convert into sales.